Coaching driven, determined and hungry florists who are ready to turn their passion for flowers into profit by building and scaling a successful and strategic business in any sector of floristry.

CREATIVITY

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EXPERTISE

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SUPPORT

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SUCCESS

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CREATIVITY - EXPERTISE - SUPPORT - SUCCESS -

Meet Jenna. A full time wedding and events florist with a MEGA passion for all things sales and business. Jenna’s dream of being a self employed CEO started at a very young age and became a reality just after the pandemic when she set up her business Bloom Street Florals. Her business took off quickly and her extensive background in sales and business played a huge part in this. As of 2023, Jenna realised that there were SO many talented florists struggling to make it in the industry not due to their lack of floristry skills, but their lack of education within business. Jenna is here to change that and help fired up budding florists chase their dreams of running a successful floristry business!

If you’re serious about turning your floristry into a profitable business, this is where we focus on the strategy behind it all.

I’ll help you get clear on your brand, attract the right clients, price your work properly, and turn enquiries into paid bookings. This is direct, no-nonsense coaching designed to get results.

👉 Best for florists ready to grow, get fully booked, and feel confident running their business.

My hands-on floristry sessions are designed to build your skills, confidence, and style in a real, practical way.

Whether you’re a complete beginner or looking to refine your work, you’ll learn modern techniques and create designs that not only look amazing — but actually sell.

👉 Best for those who want to improve their floral skills and develop a strong, recognisable style.